Knowledge, Simplified.
Deep dives into complex terms, explained with zero fluff. Boost your vocabulary and master any niche.
All Definitions
View allA/B Testing (Split Testing)
Marketing
A method of comparing two versions of a webpage, email, or other marketing asset to determine which performs better.
ARPU (Average Revenue Per User)
Business
A key metric that measures the average revenue generated per user or customer over a specific time period.
Burn Rate
Business
The rate at which a company spends its available capital, typically measured monthly, showing how long the company can operate before running out of funds.
CAC (Customer Acquisition Cost)
Business
The total cost associated with acquiring a new customer, including marketing, sales, and other related expenses.
CLV (Customer Lifetime Value)
Business
The total revenue a business can expect to earn from a single customer throughout their entire relationship with the company.
FOMO (Fear of Missing Out)
Culture
Anxiety that an exciting or interesting event is happening elsewhere.
Growth Hacking
Marketing
A marketing methodology that focuses on rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business.
Retention Marketing
Marketing
Strategic efforts focused on keeping existing customers engaged and loyal through personalized communication, value delivery, and relationship building to maximize customer lifetime value.
Sus
Slang
A slang term for 'suspicious' or 'suspect' that became globally popular through the game Among Us.
Viral Coefficient
Marketing
A metric that measures how many new users each existing user brings to a product, indicating the organic growth potential of a viral loop.