Complete glossary of marketing terms with 4 definitions
A method of comparing two versions of a webpage, email, or other marketing asset to determine which performs better.
A marketing methodology that focuses on rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business.
Strategic efforts focused on keeping existing customers engaged and loyal through personalized communication, value delivery, and relationship building to maximize customer lifetime value.
A metric that measures how many new users each existing user brings to a product, indicating the organic growth potential of a viral loop.