Business All Definitions

4 terms in business

ARPU (Average Revenue Per User)

A key metric that measures the average revenue generated per user or customer over a specific time period.

Burn Rate

The rate at which a company spends its available capital, typically measured monthly, showing how long the company can operate before running out of funds.

CAC (Customer Acquisition Cost)

The total cost associated with acquiring a new customer, including marketing, sales, and other related expenses.

CLV (Customer Lifetime Value)

The total revenue a business can expect to earn from a single customer throughout their entire relationship with the company.